Ultimately, when you are selling a property, you are not just selling a house, you are
selling a lifestyle. Surprisingly (or not), most buyers have a really hard time visualising a
home’s full potential, and their only estimate of value is based on what they see. Your
aim is therefore to create an illusion of a certain lifestyle, highlight your home’s best
features, obscure the ones that are a little less attractive, and showcase it as a buyer’s
dream residence. Gone are the days of just doing a general tidy up, or even of showing a
vacant home. If you are no longer living in your home, or this is an investment property
you are selling, avoid the common misconception that there is no need to stage a home
that’s vacant or completely devoid of furnishings.
In today's day and age, with the majority of potential homebuyers initiating their home
search on the Internet, you have to ensure that your property’s photographs and virtual
tour is going to grab their attention. The majority of buyers are very visually motivated
and it is very difficult if not nigh on impossible to showcase the beauty and uniqueness of
your home and captivate viewers with the best possible visual experience, if your house
is empty. Even if they didn’t see your home online first, when they walk into your vacant
home, they will have a really hard time visualising their furniture in there and how it is
going to work, since they tend to only see what’s in front of them. A vacant home also
feels really cold, and you want them to stay as long as possible. By furnishing your
property and making it feel inviting, it allows buyers to tour through your house and get
that feeling that this home could be theirs. Ultimately, it is all about playing on buyers’
emotions and creating that look and that feel that the buyer wants.
Today’s sellers need to dress or stage their homes as they would if they were to be
featured in Canadian Interiors; that is, if they want to sell quickly and for top dollar. The
ultimate goal of staging is to sell for top dollar and reduce the days on the
market. Staging is the process of preparing your home for sale. It is not just about
fluffing, decorating or throwing a cushion here and there – it is a whole process. It is about
creating that connection with the buyer and making them fall in love with your home by
having it move-in ready. This combination gives rise to the greatest sale and best
A huge part of my marketing plan involves getting a property ready to WOW buyers, and nothing achieves that outcome better than professional staging. The professional stagers I hire are up-to-date on current trends and know what buyers are looking for. While staging is costly, I believe it’s one of the most worthwhile investments I make in my clients’ interest. So, yes, I do stage my listings, and yes, I cover the cost, not my clients!
Call me today for a no-obligation consultation.