5 Days To Launch Your FSBO Interview System

Master the authority-led outreach strategy that gets FSBOs to say yes to appointments – without cold pitching or sounding like every other desperate agent.

You'll create one authority asset, launch a simple trust sequence, and book 3-5 FSBO appointments using positioning instead of pressure.

Start My 5-Day FSBO Authority Sprint – $5

Takes 30-60 minutes a day • No FSBO experience needed

Be Honest – Are FSBOs Hanging Up on You?

If you're like most agents, FSBOs treat you like a pest the second you reach out.

Maybe you:

  • Send letters that get ignored

  • Make calls that get hung up on immediately

  • Leave door hangers that go straight to the trash

  • Sound exactly like the last 10 agents who contacted them

  • Wonder why FSBOs would rather struggle alone than talk to you

If your FSBO strategy looks like:

chase → pitch → reject → repeat…

you’re not alone.

The good news? It’s fixable. Fast.

Picture this:

  • You call FSBOs and they actually agree to meet with you

  • Your positioning sounds nothing like the other agents they've ignored

  • FSBOs thank you for the value you provide (instead of hanging up)

  • You're known as the agent who helps FSBOs – not the one who pressures them

  • You book appointments without pitching, pressuring, or begging

  • You feel confident, credible, and impossible to dismiss

This isn’t luck.
 It's what happens when your positioning, message, and outreach finally align.

Imagine 5 Days From Now…

What Is the FSBO Authority Sprint?

The FSBO Authority Sprint is a 5-day email course that teaches real estate agents how to position as the authority FSBOs trust — so you can book appointments without pitching, pressuring, or sounding like every other desperate agent.

Every day, you'll get one focused lesson and one action step. By Day 5, you'll have mastered the positioning strategy, learned the "don't solicit" approach, and booked 3-5 FSBO appointments using authority instead of pressure.

No overwhelm.

No guesswork.

No more calls that get hung up on.

You get:

This is the system that takes you from "FSBOs won't talk to me" to "I've got 5 appointments booked."

What You’ll Walk Away With

By the end of 5 days, you won't just understand FSBO positioning – you'll have booked real appointments with FSBOs who actually want to meet you.

The Authority Positioning Script

  • The "don't solicit" approach that disarms FSBOs

  • How to position as an author writing a book

  • A statement that earns trust instantly

Interview Questions That Convert

  • 16 questions that build rapport (not pressure)

  • What to ask to plant doubt naturally

  • How FSBOs talk themselves into listing

The FSBO Outreach System

  • Where to find FSBOs ready to sell

  • What to bring and say at appointments

  • The follow-up that keeps you top-of-mind

Let's do this!

Your 5-Day Authority Sprint

Here's the simple, step-by-step structure you'll follow. No fluff. No confusion. Just a clear path to booking FSBO appointments without pitching, pressuring, or sounding desperate.

DAY 1

Authority Foundations

This is where clarity begins.

  • Understand why FSBOs avoid agents

  • Learn the authority positioning shift

  • Master the "I'm writing a book" approach

DAY 2

The Positioning Script

This is what makes your outreach resonate.

  • The "don't solicit" script that works

  • How to introduce yourself as an author

  • Words that make FSBOs say yes

DAY 4

Book Appointments

This is where your authority takes action.

  • Make calls using your positioning script

  • Handle the "Do you have a buyer?" objection

  • Book 3-5 appointments for this week

DAY 5

Conduct Your First Interview

This is where trust gets built.

  • Use the 16 rapport-building questions

  • What to bring to every appointment

  • The follow-up that keeps you top-of-mind positions you as the go-to agent

DAY 3

Find Your FSBOs

This is where you build your list.

  • Where to find FSBOs in your market

  • Create your simple tracking system

  • Identify 10-20 prospects this week

Perfect For You If…

  • You're sick of FSBOs hanging up on you and want that to change

  • You want a repeatable system to book FSBO appointments

  • You're ready to position as the helper (not the pest)

  • You're willing to take action for 30-60 minutes a day for 5 days

  • You want appointments booked without pitching or pressuring

Who This Sprint Is (And Isn’t) For

This isn’t a magic button. It’s a simple, structured system.

If you’re the right fit, it works insanely well.

This sprint gives you positioning, scripts, and a system — without the overwhelm.

Not For You If…

  • You're already getting plenty of FSBO appointments and just need help closing them

  • You want to keep cold calling with the same pitch every other agent uses

  • You refuse to reach out or engage with FSBOs

  • You expect appointments to "just happen" without your effort

  • You want shortcuts but not the strategy behind them

  • You are looking for a magic-bullet solution

This is intentional work — not random hacks. It will require daily action on your part.

Why Learn This From Me?

I started in real estate with no roots, no database, and no one who knew I existed. I tried every “proven” tactic — cold calling, door knocking, open houses — and none of it worked. Not because I lacked effort, but because I blended in.

Everything changed when I chose a niche and built my positioning around it. I focused on For Sale By Owners, studied their fears and motivations, and created a book that genuinely served them. Then I backed it up with consistent messaging — every LinkedIn comment, every insight, every post crafted to address their needs and position me as the authority they could trust.

Within a year, I hit RE/MAX 100% Club. Two years later, Top 10% of agents on the Toronto Real Estate Board. By 2019, I opened my own brokerage, now home to 50+ agents.

My success wasn’t luck. It was positioning — clear, intentional, and consistent.

I’m ANALENA MANDLSOHN, and if you want clarity, differentiation, and a way to attract clients without feeling exhausted or invisible, you’re in the right place.

You could spend hundreds on FSBO postcards that get thrown away, or waste another year chasing FSBOs who hang up on you.

Or you could spend the next 5 days mastering the positioning strategy that gets FSBOs to say yes to appointments — and use this system for the rest of your career.

Your Investment in the FSBO Authority Sprint is:

$5 USD

One time. Lifetime skill.

For less than your morning latte.

You get positioning.

You get scripts.

You get a system that books appointments.

It's one of the smartest $5 decisions you'll make in your real estate career.

Your Investment

Start My 5-Day Sprint – $5

In Case You’re Wondering….

  • No. This system works whether you're brand new or you've been trying (and failing) to convert FSBOs for years. The positioning strategy levels the playing field. FSBOs don't care how long you've been licensed — they care if you can help them. This sprint shows you how to position as the helper, not the salesperson.

  • 30-60 minutes. Each day you'll get one focused lesson and one action step. No fluff. No overwhelm. Just what you need to move forward. By Day 4, you'll be making calls. By Day 5, you'll be conducting interviews.

  • Yes, you're making calls. But this isn't cold calling in the traditional sense. You're not pitching. You're not pressuring. You're positioning as an author writing a book to help FSBOs, and you're asking for their insight. The "don't solicit" approach changes the entire dynamic. FSBOs say yes because you're offering help, not selling a service.

  • Some will. That's the reality of outreach. But with this positioning, your success rate will be dramatically higher than traditional cold calling. The "If I promise not to solicit your listing" approach disarms resistance. You'll book more appointments in 5 days using this system than most agents book in months using traditional tactics.

  • You don't need to be a writer to use this positioning. The sprint teaches you how to SAY you're writing a book (which creates instant credibility), but you're not writing it in these 5 days. You're conducting interviews and gathering insights. That's it. The actual book-writing comes later (if you choose to take it further). For now, the positioning alone gets you in the door.

  • If you follow the course to the letter, you'll have 3-5 FSBO appointments booked, a positioning strategy that works, and a repeatable system you can use forever. You can keep running this system on your own, or you can take it further with the FSBO Authority Accelerator (a 30-day course that shows you how to turn your interviews into a published book and scale this system). But that's optional. The 5-day sprint alone gives you everything you need to start converting FSBOs.

  • Then you're out $5. That's it. Less than a latte. No recurring charges. No hidden fees. You try it for 5 days, and if it's not for you, you walk away having learned something. And next time you’re in Toronto, I’ll treat you to a latte.

    But here's what I know: If you're sick of FSBOs hanging up on you, sick of sounding like every other agent, and ready to try something different — this will be right for you.

You can keep sending letters that get ignored and making calls that get hung up on.
Or you can spend the next 5 days mastering a positioning strategy that gets FSBOs to say yes — and use this system for the rest of your career.

If you want to stop chasing FSBOs and start converting them — this is your moment.

Ready To Book Your First FSBO Appointments?

Start My 5-Day FSBO Authority Sprint – $5

Takes 30-60 minutes a day • No FSBO experience needed